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Charlotte West opened its doors in 2007, but the idea for the store was born shortly after the birth of Charlotte West herself.

After spending six exciting years in California, Elaine and Chris were happy to move back East to be closer to their families. In preparing for the arrival of their first baby and the first grandchild on both sides Elaine (Charlotte's Mom) and Linda (Charlotte's Grandmom) were spending hours together shopping and searching for the hip and organic products Elaine knew in California. It was then the duo realized the things they wanted most were not available locally.

One night, Linda dreamed up the idea to open a store that would carry all the modern and healthy products she and Elaine were so passionate about. With Charlotte as the model and product tester the mother-in-law/daughter-in-law team went to work traveling to trade shows all over the country to find the best quality and highest rated baby and kids products and clothing always keeping in mind style, comfort and functionality.

The search continues at Charlotte West for everything hip, cool and healthy for baby and kids...

Our Story

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